Ikea Ditches Futura

Futura

Apparently big news in the design community: Ikea has changed their font from Futura to Verdana. Is this news? Time Magazine seems to think so.

Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn’t that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company’s 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” he recalls. “I could hardly believe it was true.”

Read the rest of the article about the (rather interesting) controversy at Time’s website.

Futura is also Wes’ font of choice, and you may remember Wes directed a series of commercials for Ikea back in 2002. You can see both of them after the break.

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