Preview for Wes Anderson’s New Ad for Sony

Hot on the heels of two commericals for Hyundai comes this new commercial for Sony Xperia Smartphones. Using 9 custom sets, 37 hand-crafted models and over 10,000 man hours, Wes created a stop-motion animated commercial based on ‘the imagination of children.’

Wes’s commercial will be released March 24, 2012.

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