Patrick Gosnell, a graduate student and teacher at Texas State University San-Marcos, wrote a piece on his design blog, Gänsefüßchen, exploring the intricate relationship between Wes Anderson and his choice of typeface.
Gosnell notes that “…not since the likes of fellow auteur directors Stanley Kubrick and Woody Allen has a filmmaker so carefully considered their choice of type. With Grand Budapest Hotel, Anderson has made yet another typographic decision that has designers trying to ascertain its significance: Archer.” For more on the (possible) significance of this design choice, and other such choices on display in the wonderfully imagined worlds of Wes Anderson, click here.