With the first movies, we thought he would be like Woody Allen, whose credits always look like the same, but then he changed. First he added an image, then changed the color and then he changed the font! If you ask me, I think he has become more elegant over the years, and you can also see that in the credits.
And by the way, tell me you can see these images and not mentally listen to the songs that play at the end of his movies.
Wes and co. had a good night last night in New York at the IFP Gotham Awards. Moonrise Kingdom took home the top prize of the evening, the Best Feature award, which was accepted by Kara Hayward and Jared Gilman, Sam and Suzy themselves. We’ll have more, including pictures of the night, and hopefully the acceptance speech, in the coming days.
The most frequent question that we’ve seen on tumblr, Twitter, and Facebook has been, “When is Moonrise Kingdom opening in my hometown?” If you yourself have asked this question, you are part of the success story of Moonrise‘s platform release strategy.
A platform release is a limited release strategy, whereby the film opens in only a few theaters, then gradually expands to more theaters as word of mouth spreads and the marketing campaign gains momentum. Depending on the film’s success, there is even the possibility to expand into a wide release. The advantage of this strategy is that marketing costs are conserved until a film’s performance has been established. This way, if a film turns out to be very popular or critically acclaimed, the distributor may opt to spend more money than originally planned and push for a wider release; if the movie flops, the distributor can withdraw from the campaign without having spent much money promoting and advertising the film.
As you may have heard, MR opened in only four theaters (two in New York and two in Los Angeles), but the film earned $167,250 per screen, which is highest per-theater box office average for a non-animated film of all time.
Wes Anderson has released enchanting animated shorts to accompany the film, “Moonrise Kingdom”. In the film, Suzy (Kara Hayward) packs six ficticious storybooks. Wes wrote passages read from each of the storybooks and decided in April to animate these passages. You can watch them on EW.com here, or in the embed below.
More details below from EW.com:
“I wrote passages for the other books that didn’t have any text [read aloud in the film], and we animated that too,” he says. “So we now have this piece where our narrator, Bob Balaban’s character, takes us through these little sections of each of these books.
To pull off the animated shorts in just six scant weeks, Moonrise Kingdom and Fantastic Mr. Fox producer Jeremy Dawson worked to pair each of the cover jacket artists with professional animators. “We got the artist to do key drawings, and then someone else had to take those key drawings and animate them,” he says. “One of these guys I believe was in Sweden, one in Paris, and one in L.A. They were all over the world and we did it all by Internet. For instance, the one with the hydrogoblin, The Girl From Jupiter – that artist does his work in oil painting, so someone had to kind of emulate that oil painting look in the animation.”
After the cover jacket artists turned in their key illustrations, the animators, says Dawson, finished their work in only two weeks. “I think we all just pitched in and we pulled a lot of favors because it was not like we spent a ton of money doing it,” he says. “People got excited about it because it was a creative thing rather than if they were making a Snickers ad or something.”
The animated shorts and the stories they illustrate are strikingly evocative of an earlier era of children’s and young adult literature. “I think it’s kind of nice that rather than just doing one whole story, [we're] doing these little snippets,” says Dawson. “They’re about imagination — it’s just more like a spark of this story.”
Would the stories hinted at from these books ever be completed? “I think that’s up to Wes,” says Dawson. “I have no doubt he’s capable of doing it.”
So, Mr. Anderson, would you? “Well, I’ll tell you one thing,” says the director. “I’m not gonna write them.”
Roman Coppola talks with Interview Magazine regarding his experiences co-writing The Darjeeling Limited and Moonrise Kingdom. (Bonus trivia: In the interview, Roman uses the phrase “a memory of a fantasy,” which was coined by an interviewer during Cannes, which was referenced by Wes in his NPR interview.)
Watch the full 40 minute Moonrise Kingdom press conference from Cannes over here.
Short List has “alternative” designs for the Moonrise Kingdom poster, some of which we’ve featured here before, but it’s worth taking a look at the whole gallery. Certainly telling that the film inspired so many diverse images.
ComingSoon.net had the chance to speak with the auteur filmmaker [Anderson], who revealed that he has prepared a special animated short film designed to serve as a companion piece to Moonrise and that it will premiere online next week.
“[The character of Suzy has] a suitcase full of these young adult fantasy type novels,” Anderson told us. “Sort of sci-fi/fantasy books. We had to invent them and give a little glimpse of each one. Different artists, most of whom very close to the filmmakers, were doing these. In fact, we have now animated them, each little passage, each in the style of the cover of the book. We’ve made a little short film that’s hosted by Bob Balaban, the narrator in our movie. That will come out next week on the internet. It’ll be a little companion piece to the movie.”
Very exciting, we wonder if it’ll be easier to grab hold of than Hotel Chevalier was for the non-iTunes inclined. We’ll keep you posted.
W Magazine just released a slideshow of behind-the-scenes images shot during the filming of Moonrise Kingdom. The pictures offer a peek into the filming process and the captions, provided by Wes, exemplify his dry wit. See the brief article and the rest of the slideshow over at W Magazine.
Jared Gilman and Kara Hayward sat down with USA Today to discuss their experience on set including their hobbies, family lives, and their shared first on-screen (and real-life) kiss. The pair seem to be as precious in reality as onscreen:
When Jared mentions a recent film obsession — the 2010 superhero spoof Kick-Ass— he feels obligated to politely mouth the second half of the title.
The video of the stars only increases their appeal:
Vogue enlisted the young star of Moonrise Kingdom to document her first Cannes experience. To see her full photo diary, and read the full article, head on over to their site.
“Dinner was delicious! I got to sit next to Jared Gilman [her Moonrise Kingdom costar]. . . and across from Harvey Weinstein, who was lovely to meet. . . And Alec Baldwin came to say hello. I love, love him on 30 Rock!”