“Mel’s Mini Mini Mart” is a new ad for Oreo that really, really looks like if it were done by Wes Anderson. There is a narrator and the camera often places like in many of the iconic stills from his movies. Even the score could be in one of Wes’ movies. Don’t you agree?
Ad executives at The Martin Agency, who copped to being Anderson fans themselves, said they didn’t purposely set out to mimic the filmmaker’s distinctive tone and tactics. They wanted to make a piece of content that felt more cinematic and less like a typical commercial for Mini Oreos, a product that hasn’t had any advertising for years.
“There were a number of influences and it’s flattering that anyone sees Wes Anderson in it,” White said, “As soon as we wrote it, we just had so much love for it.”
And I gotta admit I love it, too.
Source: Mashable (where you can watch another ads inspired by Wes)
It’s here, it’s finally here! It’s opening day! Buy your tickets early and often to support Wes and luxuriate in his newest cinematic masterpiece (and confidentially, as few of our editors have already seen the film, we can confirm it’s as wonderful as you had hoped.)
With that said, it’s time to get down to brass tacks, here’s your Friday Round-up: