The Grand Budapest Hotel has surpassed $100 million at the worldwide box office, making it the highest grossing film of Wes Anderson’s career. The record is a tremendous success for Anderson, but it shouldn’t be surprising to anyone after the film broke the record for the highest-grossing limited live action debut of all time when it debuted on March 7.
A recent Variety article credits an impressive marketing strategy for helping The Grand Budapest Hotel stand out in the eyes of moviegoers. In the article, Fox Searchlight President Nancy Utley highlighted five elements she believes made the film a hit: Anderson’s world, unique promotions, “viral chow,” “young moonrisers” and universal access. You can read the Variety article on marketing here and you can read more about the box office success here.
Royal Tenenbaums, which grossed $71 million worldwide, is Anderson’s second most successful film.